This was one of my first projects - it started as a thought experiment:' can I get a person off the streets by spreading their story?' Thinking a little deeper I noticed that homeless do a terrible job of promoting themselves. Sitting low and humbly holding a sign wasn't working for them. So I used a bit of adland know-how to spread his message across the world. Through the project we got him a home, counselling for drug addiction and two job interviews.
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